There are three steps to help chemical manufacturer succeed

At the forefront of digitization

When it comes to digitization, B2B industry can learn a lot from B2C. B2C solutions are easy to use and constantly develop, which is a part of everyone’s life. For example, e-commerce sites myCelanese.com It looks a bit like Amazon. It focuses on usability (the site is easily accessible via smartphones and tablets) and convenience (24 / 7 access to past and current order information for all business units). It also puts all the sales and shipping documents right at the fingertips of their customers. By leveraging digital technology, it creates a positive customer buying experience, from order placement to invoice.

Expert advice

Digital transformation is obviously a journey and many aspects need to be considered to fully benefit from the additional revenue and profit potential. Here are three steps to help chemical manufacturer succeed:

Connect what you already have! Your biggest revenue and profit potential may be to improve your existing business. Equipping the sales team with customer specific information, real-time data about your capacity and supply chain, and reasonable value argument will improve the profitability of your current setup.

Consider the profit model as soon as possible! It’s a huge opportunity to redesign the business model and create a new and innovative digital business model, but there is only one opportunity, that is to turn your ideas into profits. In this process, it is often too late to consider the revenue model. You need to consider the views of the market and customers from the first day. For chemical manufacturers, this may be the most obvious opportunity to meet the demand for speed in the digital world.

The best time is now! Don’t wait for a panacea to go to the market. In a growing digital world, agility and time to market are key. Your goal is not 110% perfect and crystal clear business case – pilot with 80% solutions is the new paradigm.

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