How to research the best car deals

How can you buy the cheapest new car? Learn how to send a simple e-mail to make car dealers compete to give you the best car deals.

As a person who makes a living in a profitable car business, I can think that it’s not always wise to push the dealer below the invoice price on your next new car. Yes, I know most of you disagree. )

Having said that, in the past 15 years, I’ve seen all kinds of negotiators come into my showroom. I know what it’s like for someone to drive out with a smoking agreement. Today, I’m going to share with you what really works: from research to financing, to a simple email, so that dealers can compete to give you their best price.

How to study the best car deals

It starts with research. You can’t walk into a dealership with the Kelly Blue Book app on your phone and expect to get everything you need to make a deal. Before smart buyers step into a store, most of their errands are done on comfortable sofas.

You need to determine the specific brand and model, and then negotiate the price. Don’t skip this part! Buying the right car is as important, if not more important, as the deal you get. You have to live with this car for the next few years. If you buy the wrong car, you’ll forget “what deal did you get” because you’ll be glumly waiting for a trailer on a cold winter night.

Visit some car exhibition halls for car demonstration and test drive. Make it clear to the sales consultant that you are just testing the car and are still considering several models. A good salesperson will still try his or her best to sell to you, but it’s very likely that you’ll only get half of the demo and no annoying follow-up calls.

Once you have decided on the car you want, start comparing different pricing at different dealers. Do more research. Find a distributor for this model. Visit their website. Study the online reviews of these dealers on Google, yelp and dealer, so you know what you can get from each dealer when negotiating.

Next, go to the manufacturer’s website. Learn about special offers, discounts and financing incentives. Finally, jump to a third-party consumer website, such as Edmunds.com or TrueCar.com To collect their price information.

Understand the new car market

Now that you have a rough figure of how much you should pay for your car, it’s time to think about the current market. Dealers have expensive software and auction results that can provide the latest market data, but consumers will have to adopt more manual methods.

Your goal is to determine the level of demand for the model car you want to buy. Drive to the parking lot of your local Chevrolet or Toyota dealer and browse the inventory. You’ll see more Silverado and Malibus than Corvette. Camry and RAV4 will be more than Land Cruisers. You’ll see major models with more than 20 vehicles in stock, as well as models with lower demand and supply.

Your goal is to figure out how eager dealers are to move the particular car you want. If a certain model sells very fast, the dealers will have little incentive to negotiate. If not, the dealer may do everything possible to get the car out of the parking lot.

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