Five Tips to Create a More Personalized Shopping Experience

It will not be any new news to anyone or us, that online shopping have become one of the highest competitive space in the business world today. As a result of the consumers constantly searching for a better deal and their ever-shrinking attention spans, it is now tougher than ever to retain our customers. In addition to that “customer loyalty” now sounds like a thing of the past. But as the challenges are growing, so are the opportunities and tools. Today we can have access to many powerful tools at our service. Cookies, marketing automation tools, and analytics programs to name some, that we can use to fabricate a personalized shopping experience for our customers. Catering to the need of our customers in a better way and enriching their shopping experience

Therefore we should strive to learn our customers’ wants, needs, and preferences in order to create a smoother shopping experience that will result in their happiness and our sales. Hence, here are five ways we can get started today to create a more personalized shopping experience.

Hand-curated product picks:

To provide a personalized experience means to serve our customers with their personalized or individual needs when it comes to shopping. What if when they come to the homepage of our website and find exactly what they are looking for right off the bat? With many customer experience optimization platforms now, we can gather information about the demographics and preferences of our customers and convert them into our website interface to show what they are mostly looking for.

Personalize email:

There are not many people who are excited to open their emails or even look at them when they come from some marketing company or a marketing campaign. When we personalize our email campaigns it helps us to increase open and click rates which in turn can help us to generate up to 6 times higher revenue per email as opposed to the non-personalized emails.

Reward brand ambassadors:

It’s all most cliche, how many a time we all have heard that consumers are more likely to buy a product when it is recommended to them by some friend or a known person as opposed to something that they simply saw on TV or commercial. When customers are sharing our fantastic product or service we should go ahead and thank them with a more personalized shopping experience by rewarding them with discount coupons when they share a product on social media.

Action-Based Personalization:

It is now possible to deliver personalization just in the given moment. This is called action-based personalization which is a responsive tool that is able to change what a customer sees on our website depending upon what actions he/she takes. This includes things such as adding or removing items from the shopping cart, viewing products, entering information and answering surveys.

This way our website changes itself to create a personalized shopping experience for our customers through things such as “also-bought recommendations”, wish list, or “buy later” list reminders. There is also Various software dedicated to this purpose such as GroupBy software that is a search, merchandising and SEO solution, which enabled by machine learning can empower any digital team to deliver a personalized site experience that demonstrably increases online revenue, GroupBy software empowers a firm and reduces the costs and IT complexities.

Machine learning:

Machine learning is the future of personalization, which is currently being used by some online courses and higher education to customize student learning paths as well as by some tech giants like Amazon who are using these algorithms to make recommendations and learn the shopping habits for their customers for years together. Although this tool is in development it will shortly be able to offer a personalized shopping experience that is even more powerful.

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